Server-side tracking and Meta Conversions API setup
If your pixel reports fewer sales than your store does, your ads are optimizing on incomplete data. I set up server-side measurement so Meta and Google receive every conversion with the right values.
Prices in US dollars. You get the final price in writing before any work starts.
When you need it
- Meta Ads reports far fewer purchases or leads than your CRM or store.
- Cost per result went up with no changes to your campaigns.
- Pixel and GA4 are installed but nobody knows if the events are right.
- Payments go through an external gateway and the purchase is lost on redirect.
What is included
- Google Tag Manager web and server containers.
- Meta Conversions API with event_id deduplication.
- GA4 and Google Ads events with value and currency.
- Verification in Events Manager and a written record of the setup.
Specific problems I fix
Meta Conversions API setup and fixes
The Meta Conversions API (CAPI) sends your purchases and leads from a server, together with the pixel, so Meta still receives the conversions the browser blocks. When it…
Shopify tracking fix: when Shopify, Meta and Google Ads don't match
Shopify, Meta and Google Ads will never match order by order, because each one counts in its own way. A gap bigger than about 20%, though, usually means something is…
Vehicle inspection center: replaced the client's tag manager with a server-side setup, so the client installs one snippet once and all tracking is configured afterwards without touching the site.
Frequently asked questions
What is server-side tracking?
Conversion events are sent from a server instead of only from the visitor's browser, so ad blockers and iOS restrictions no longer drop them before they reach Meta or Google.
Do I need to change my website?
Usually you only install the Google Tag Manager snippet once. After that, everything is configured inside GTM.
Is there a monthly cost?
The server container needs hosting, either Google Cloud or a provider like Stape. For small business traffic it is usually low, and I explain it before we start.
Other services
Something broken or worth automating?
Tell me what is happening. You get an answer the same day with what I see and a proposal.